Board Briefing: Positioning for the recovery

Once a month we publish a detailed briefing for subscribers to guide in-depth discussions at board meetings. This is designed to bring the kind of thinking, analysis and viewpoint to your agency board meetings that you’d expect from an experienced non-exec, but at a fraction of the cost. If just one of these briefings a year makes a difference to your agency, it will generate or protect enough value to pay for your membership subscription many times over.

We suggest distributing the brief to your board for reading in advance (your membership includes a license to share within your company), and allocating time on the agenda to discuss the issues raised.

An author of the report can be available to present the key findings and/or facilitate discussion at your next board or management meeting. Please email to discuss.

Authors: Steve Parks; Dr Joe Baker
Date: 4 February, 2021


During 2021, the UK will experience the economic effects of Brexit and one of the worst impacts from the pandemic globally.

The problems will become more evident for a while, but then what always happens will happen. There will be opportunities among the problems, and green shoots will emerge.

In previous board briefings we’ve covered the problems and the things to think about in preparation. The businesses that are well prepared will be the ones to survive.

Board Briefing: The Pandemic in 2021
With almost a year’s experience of the COVID-19 pandemic in hand, we’re publishing the research and analysis necessary to make business plans for 2021. How will the pandemic affect your agency in 2021? What impact will it have on your team, your clients, your community? What can you do to prepare?
Previous board briefing paper: The pandemic in 2021
Board Briefing: What the end of the Brexit transition period means for agencies
This Board Briefing paper covers everything agency boards need to know on what the end of the Brexit transition period means, from access to Europe, legal and regulatory issues, contracts, data protection and GDRP, people matters for staff, customers and suppliers, plus mitigation options
Previous board briefing paper: What the end of the Brexit transition period means for agencies

Purchase a downloadable copy of the full briefing

In this board paper we begin to look at how the survivors might then thrive by being well-positioned in their clients’ eyes, and provide areas to explore as a board to position the business for new opportunities that emerge.

We’re going to cover these areas:

  • Why do clients need your agency?
  • What is your agency’s area of focus? (often thought of as the only part of ‘positioning’)
  • What will it be like to work with you?
  • What are your opinions?

And then we’ll look at the importance of building a narrative around your agency using these building blocks, which cements your positioning.

The idea of the paper is to give you areas for discussion as a board, and some ideas for activities to do within the company to feed into that — like having a non-exec or a consultant. If you’d like the author of the briefing to present a session at your meeting, facilitate a discussion or workshop, please contact us.

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