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Steve Parks

CEO, Convivio

I’ve led creative agencies for 16 years. Before that I was a BBC journalist. I bring first-hand knowledge of agencies, and a journalist’s ability to research, analyse and communicate complex ideas.

Posts by Steve Parks

Mad Men S1E9 — Shoot
Mad Men

Mad Men S1E9 — Shoot

The focus of this episode is all on Don's wife, Betty Draper, who he calls by the petname of 'Birdie' — but, as seems to be the way with Mad Men, the characters personal
6 min read
Mad Men S1E6 — Babylon
Mad Men

Mad Men S1E6 — Babylon

This episode is all about the characters aspiring to some ideal that is forbidden to them. The focus is on the female characters, their aspirations, and the things that stand in their way
4 min read
Mad Men S1E5 — 5G
Mad Men

Mad Men S1E5 — 5G

This episode is all about the boundaries that people instinctively create around themselves, and their reactions when those boundaries are crossed. It looks at unhealthy rivalries that can develop within the business.
5 min read
Mad Men S1E4 — New Amsterdam
Mad Men

Mad Men S1E4 — New Amsterdam

The theme of this episode is generational clashes — the older, experienced generations with established success and earned rewards, and the younger, ambitious generation pushing to create its own space
6 min read
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